Your Expertise.
Their Performance.
I write structured email programs, newsletters, and in-depth training content that help experts teach their approach at scale, attract qualified leads, and turn readers into consult calls—without noise or nonsense.
Best for endurance & fitness coaches, sports clinics, or sports brands.The System
Most coaches don’t need more content. They need a system.
Attract
One lead magnet that attracts the right prospect and qualifies them instantly.
Educate
One email flow that educates about your niche and builds massive authority.
Retain
One newsletter that keeps you top-of-mind until they are ready to buy.
Attract: The "Anti-Bro" Lead Magnet
Stop giving away generic PDFs. We build a high-value educational email course that solves a recognizable problem immediately.
- • Separates serious athletes from freebie seekers.
- • Establishes your authority before you ever speak.
- • Delivers a "Quick Win" that builds trust.
Educate: The Indoctrination Sequence
Most welcome sequences are boring. Yours will be a masterclass. We systematically dismantle objections and install your methodology.
- • Shifts beliefs from "I need a plan" to "I need YOUR plan."
- • Automates the "Sales Conversation" without being salesy.
- • Positions you as a Mentor, not just a service provider.
Retain: The Perpetual Newsletter
Don’t let them forget you. We create a rhythm of high-value insights that keeps you top-of-mind until they are ready to commit.
- • Consistent touchpoints without burnout.
- • Deepens the relationship over weeks and months.
- • Creates a "Referral Engine" via shareable insights.
Services
Strategic writing solutions to grow your coaching business.
Educational Email Course
A 5–7 day course that turns curiosity into consult calls.
Performance Newsletter
Weekly or bi-weekly emails to retain clients and visibility.
Methodology Deep Dive
A flagship piece of content that defines your philosophy.
Process
How we work.
1. Brief + Voice
I pull your method out of your head—what you believe, what you reject, and how you coach. (30 min call)
2. Strategy
You get a clear plan: topic, promise, structure, and CTAs.
3. Draft & Revise
Fast iterations, clean handoff, and copy that sounds like you—not me.
Typical Timelines
~2–4 weeks
1-2 weeks
~2-4 weeks
The Athlete's Voice
Competitive Endurance Athlete + A&P Instructor + Engineering Manager.
I write for endurance coaches and sports brands because I understand both sides of the equation:
- The physiology athletes care about
- The psychology that makes them stick to a plan
- And the business reality coaches live in
I translate complex training concepts into clear, compelling writing that athletes actually read—and act on.
Proof of Work
View Example Email Course ↗Common Questions
Short interview + any existing content (posts, podcasts, notes). I’ll match tone and terminology, then we'll refine.
Both. You’ll get topic selection, structure, CTAs, and sequencing—not just "words."
No. The goal is trust and clarity. The selling happens because the reader finally understands your method.
Pricing is scope-based. Once we define the deliverables and timeline, I’ll send a clear quote before any writing starts.